The Civil Aviation Authority has today published the report of the comprehensive qualitative and quantitative research we conducted for them late last year. This was undertaken to :
- provide insights on the aviation-related behaviours, needs and concerns of consumers, including infrequent flyers and vulnerable groups;
- identify areas where provision of new or additional information could help consumers; and
- explore the under-researched area of attitudes towards air travel safety and security.
We also produced a segmentation of recent flyers based on their attitudes and behaviour with respect to air travel.