Case Study :

How microbusinesses engage with the energy market

The Project

How microbusinesses engage with the energy market

Our Approach

In this research for Ofgem, we conducted a series tele-depths with microbusinesses across Britain to explore how they search for and choose energy deals. The overall aim was to support Ofgem’s evaluation of the CMA’s Price Transparency Remedy by determining how well it has supported these non-domestic consumers to compare the market and make informed decisions. Most of the respondents had recently engaged with the market and we used specific techniques within the research to aid their recall of the process they had undertaken. The published research report is available here.

Client Feedback

“Collaborate worked with us on a qualitative project that required them to find a specific target audience in a short period of time, and they delivered to the brief perfectly. The insights gleaned from the research are invaluable; highlighting exactly where we need to take action and how we could shape our actions. Monique and Katie are thoughtful, approachable and intelligent researchers who think through projects so that contingencies are planned for and the research delivers to the brief. It was a pleasure to work with them.”

Emma Easton, Senior Research and Insight Manager at Ofgem